Marketing Warfare
of Al Ries, Jack Trout
Description
The book that changed marketing forever is now updated for the new millenniumIn 1986, Marketing Warfare propelled the industry into a new, modern sensibility and a world of unprecedented profit. Now, two decades later, this Annotated Edition provides the latest, most powerful tactics that have become synonymous with the names Ries and Trout. New content includes in-depth analyses of some of the biggest marketing successes and blunders of the past two decades--including Volkswagen, Sony, Coca Cola, Budweiser, IBM, and McDonalds--along with annotated reproductions of winning and losing ads.
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Book Details
- Format Hardcover
- Pages 216 pages
- Publisher McGraw-Hill Education
- Publication Date December 13th 2005
- First Publication 11/06/85
- Language English
- ISBN 9780071460828
- Edition Annotated, 20th Anniversary Edition
- Category Non-Fiction
- Scenario []
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