Marketing Management
of Philip Kotler, Kevin Lane Keller
Description
This is the 12th edition of 'Marketing Management' which preserves the strengths of previous editions while introducing new material and structure to further enhance learning.
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Book Details
- Format Hardcover
- Pages 816 pages
- Publisher Prentice Hall
- Publication Date March 1st 2005
- First Publication 12/01/67
- Language English
- ISBN 9780131457577
- Edition 12th Edition
- Category Non-Fiction
- Scenario []
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