Marketing Management
of Russell S. Winer
Description
This volume reflects the dynamic environment inhabited by today's marketers, helping readers understand the marketplace and the impact of technology on making strategic marketing decisions. Its modern, integrated presentation and strategy-based approach covers critical, fundamental topics required to succeed in professional work. Subjects include marketing philosophy and strategy such as market research, customer behavior and market structure, and marketing decision-making and analysis, including product decisions, advertising strategy, pricing and customer relationship management. For marketing professionals, product and brand managers.
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Book Details
- Format Hardcover
- Pages 500 pages
- Publisher Prentice Hall
- Publication Date May 1st 2006
- First Publication 08/05/99
- Language English
- ISBN 9780131963344
- Edition Not informed
- Category Non-Fiction
- Scenario []
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