The Brand Gap
of Marty Neumeier, อิทธิ ว่องวงศ์ศรี (Translator)
Description
All the secrets to creating a brand identity that resonates across every aspect of a business--including its Web site and overall strategy!- With clients like Kodak, Sun, and Procter and Gamble, author Marty Neumeier is one of today's most well-known and respected authorities on the topic of branding. - Quick, easy approach and a wealth of case studies give readers a crash course in the difference between good and bad branding. - Tons of tips and real-world advice plus a new branding dictionary help readers turn brand strategy into brand design and execution.
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Book Details
- Format Paperback
- Pages 208 pages
- Publisher New Riders Publishing
- Publication Date August 1st 2005
- First Publication 01/24/03
- Language English
- ISBN 9780321348104
- Edition Revised, Second Edition
- Category Non-Fiction
- Scenario []
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