The Power of Simplicity: A Management Guide to Cutting Through the Nonsense & Doing Things Right
of Jack Trout, Steve Rivkin
Description
In sports, when things go wrong, the best coaches say. "go back to the basics". Renowned marketing expert Jack Trout has a similar message for managers who are struggling to keep up with today's everchanging business climate: "Keep it Simple". Trout advocates the importance of paying attention to the basics and simplifying the processes in order to stay focused on the core business issues at hand. Through case studies and interviews with successful executives, he shows managers how to cut through the jargon, articulate their vision, and regain control of the vital elements of their business in order to make it thrive.
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Book Details
- Format Hardcover
- Pages 205 pages
- Publisher McGraw-Hill Companies
- Publication Date January 1st 1999
- First Publication 10/30/98
- Language English
- ISBN 9780070653627
- Edition Not informed
- Category Non-Fiction
- Scenario []
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