The Innovator's Solution: Creating and Sustaining Successful Growth
of Clayton M. Christensen, Michael E. Raynor
Description
A seminal work by bestselling author Clayton M. Christensen.In his international bestseller The Innovator's Dilemma, Clayton M. Christensen exposed this crushing paradox behind the failure of many industry leaders: by placing too much focus on pleasing their most profitable customers, these firms actually paved the way for their own demise by ignoring the disruptive technologies that aggressively evolved to displace them. In The Innovatorâs Solution, Christensen and coauthor Michael E. Raynor help all companies understand how to become disruptors themselves.Clay Christensen (author of the award-winning Harvard Business Review article, âHow Will You Measure Your Life?â) and Raynor not only reveal that innovation is more predictable than most managers have come to believe, they also provide helpful advice on the business decisions crucial to truly disruptive growth. Citing in-depth research and theories tested in hundreds of companies across many industries, the authors identify the processes that create successful innovationâand they show managers how to tailor their strategies to the changing circumstances of a dynamic world.The Innovatorâs Solution is an important addition to any innovation library.Published by Harvard Business Review Press.
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Book Details
- Format Hardcover
- Pages 320 pages
- Publisher Harvard Business Review Press
- Publication Date October 1st 2003
- First Publication 01/01/03
- Language English
- ISBN 9781578518524
- Edition Not informed
- Category Non-Fiction
- Scenario []
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