Influence: The Psychology of Persuasion
of Robert B. Cialdini (Goodreads Author)
Description
Influence, the classic book on persuasion, explains the psychology of why people say "yes"âand how to apply these understandings. Dr. Robert Cialdini is the seminal expert in the rapidly expanding field of influence and persuasion. His thirty-five years of rigorous, evidence-based research along with a three-year program of study on what moves people to change behavior has resulted in this highly acclaimed book.You'll learn the six universal principles, how to use them to become a skilled persuaderâand how to defend yourself against them. Perfect for people in all walks of life, the principles of Influence will move you toward profound personal change and act as a driving force for your success.
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Book Details
- Format Paperback
- Pages 320 pages
- Publisher Harper Business
- Publication Date December 26th 2006
- First Publication 10/28/84
- Language English
- ISBN 9780061241895
- Edition Not informed
- Category Self-Development
- Scenario []
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