Book Cover Influence: The Psychology of Persuasion

Influence: The Psychology of Persuasion

of Robert B. Cialdini (Goodreads Author)

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4.19 (101158 reviews)
$ 8.36

Description

Influence, the classic book on persuasion, explains the psychology of why people say "yes"—and how to apply these understandings. Dr. Robert Cialdini is the seminal expert in the rapidly expanding field of influence and persuasion. His thirty-five years of rigorous, evidence-based research along with a three-year program of study on what moves people to change behavior has resulted in this highly acclaimed book.You'll learn the six universal principles, how to use them to become a skilled persuader—and how to defend yourself against them. Perfect for people in all walks of life, the principles of Influence will move you toward profound personal change and act as a driving force for your success.

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Psychology Psychology Business Nonfiction Self Help Leadership Personal Development Science Communication Management Buisness

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Book Details

  • Format Paperback
  • Pages 320 pages
  • Publisher Harper Business
  • Publication Date December 26th 2006
  • First Publication 10/28/84
  • Language English
  • ISBN 9780061241895
  • Edition Not informed
  • Category Self-Development
  • Scenario []

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📊 Average: 4.19/5 đŸ‘„ Total reviews: 101158
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