The Art of Immersion: How the Digital Generation Is Remaking Hollywood, Madison Avenue, and the Way We Tell Stories
of Frank Rose (Goodreads Author)
Description
A field guide to the visionariesâand the fansâwho are reinventing the art of storytelling.Not long ago we were spectators, passive consumers of mass media. Now, on YouTube and blogs and Facebook and Twitter, we are media. And while we watch more television than ever before, how we watch it is changing in ways we have barely slowed down to register. No longer content in our traditional role as couch potatoes, we approach television shows, movies, even advertising as invitations to participateâas experiences to immerse ourselves in at will. Wired contributing editor Frank Rose introduces us to the people who are reshaping media for a two-way worldâpeople like Will Wright (The Sims), James Cameron (Avatar), Damon Lindelof (Lost), and dozens of others whose ideas are changing how we play, how we chill, and even how we think. The Art of Immersion is an eye-opening look at the shifting shape of entertainment today.
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Book Details
- Format Hardcover
- Pages 354 pages
- Publisher W. W. Norton Company
- Publication Date February 21st 2011
- First Publication 01/15/11
- Language English
- ISBN 9780393076011
- Edition Not informed
- Category Non-Fiction
- Scenario []
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