The Lagunitas Story: So you want to start a brewery..?
of Tony Magee
Description
The Lagunitas Story; So You Want To Start A Brewery...? was written by Tony Magee, founder of Petaluma, California s Lagunitas Brewing Company. So You Want To Start A Brewery...? is a thrilling first-person account of the gut-wrenching challenges and heart-warming successes of founding a brewery, told in the vibrant voice of the one person closest to the process who is also the one person with the most to lose.So You Want To Start A Brewery...? is equal part memoir, narrative and business story, with liberal dashes of pop culture and local color. The tale is anchored strongly in time and place as a one-of-a-kind Made in America journey that just happens to culminate with the continued success of one of the nation s most popular and enduring craft beer brands. Devoted to details but never boring, this is a must-read for anyone who s ever considered starting their own business and all those who ve sweated blood working to get one on its feet, as well as an illuminating slice-of-life for Lagunitas many fans.
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Book Details
- Format Paperback
- Pages 238 pages
- Publisher Charles Pinot
- Publication Date November 19th 2012
- First Publication Not informed
- Language English
- ISBN 9780985356453
- Edition Not informed
- Category Special Interests
- Scenario []
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