Hooked: How to Build Habit-Forming Products
of Nir Eyal (Goodreads Author)
Description
How do successful companies create products people canât put down?Why do some products capture widespread attention while others flop? What makes us engage with certain products out of sheer habit? Is there a pattern underlying how technologies hook us?Nir Eyal answers these questions (and many more) by explaining the Hook Modelâa four-step process embedded into the products of many successful companies to subtly encourage customer behavior. Through consecutive âhook cycles,â these products reach their ultimate goal of bringing users back again and again without depending on costly advertising or aggressive messaging.Hooked is based on Eyalâs years of research, consulting, and practical experience. He wrote the book he wished had been available to him as a start-up founderânot abstract theory, but a how-to guide for building better products. Hooked is written for product managers, designers, marketers, start-up founders, and anyone who seeks to understand how products influence our behavior.Eyal provides readers with:âą Practical insights to create user habits that stick.âą Actionable steps for building products people love.âą Fascinating examples from the iPhone to Twitter, Pinterest to the Bible App, and many other habit-forming products.
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Book Details
- Format Hardcover
- Pages 256 pages
- Publisher Portfolio
- Publication Date November 4th 2014
- First Publication 12/25/13
- Language English
- ISBN 9781591847786
- Edition Not informed
- Category Non-Fiction
- Scenario []
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